CAF Member, PNC Bank, argues that place-based investment and corporate giving can yield long term results for companies. Ryan Beiser, Regional President and Head of Corporate Banking, says the best types of investments are ones which position nonprofits as partners rather than traditional grantseekers.
“Consumers are drawn to doing business with companies that are committed to long-term investment where they live and work. This is especially true for younger generations, who continually seek out socially responsible products, companies and employers. As these generations continue to enter the workforce implementing impactful community investment strategies will be of the upmost importance to attracting and retaining top talent.”
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